This has got to be one of the most original restaurant marketing ideas I’ve ever seen…
The New Zealand chain Hell Pizza, which has 17 shops scattered throughout the country of Kiwis and All Blacks, has a marketing theme linked to the grand guignol: skulls, coffins, bloody hockey masks, and so on.
In short, a large cauldron of creepy images, in the style of a Halloween party which, however, lasts all year round.
And you can be sure the latest promotion will sparkle some discussion.
Or at least some hilarity.
With their program called After-life Payment, you get a pizza, and you pay for it after you die.
No late payment fees, no interests.
As stated on their website: “those chosen will be invited to sign a real amendment to their wills, allowing the cost of their pizza to be collected upon death. No interest or fees will apply, and the agreement is legally binding.”
Hurry up, it’s a limited time offer.
Valid only for the first 666 customers.
And what other number?
Anyway, I sell retarder proofer for making your pizza dough rise.
I want to be paid while you’re alive tho….
And, if you work in catering and/or hospitality and you are interested in my copywriting and/or content-writing services, just text me!
