{"id":4435,"date":"2024-03-07T12:19:17","date_gmt":"2024-03-07T11:19:17","guid":{"rendered":"https:\/\/www.virdex.it\/2024\/03\/07\/oranges-vitamin-c-and-biases\/"},"modified":"2024-03-07T12:19:17","modified_gmt":"2024-03-07T11:19:17","slug":"oranges-vitamin-c-and-biases","status":"publish","type":"post","link":"https:\/\/www.virdex.it\/en\/2024\/03\/07\/oranges-vitamin-c-and-biases\/","title":{"rendered":"Oranges, Vitamin C and Biases"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text text_larger=”no”][\/vc_column_text][vc_column_text text_larger=”no”]We all know what cognitive biases<\/em> are.<\/p>\n

Very roughly: they are distortions that people implement in their evaluations of facts and events, often due to incorrect knowledge, fallacious mental processes, prejudices or other illogical reasoning.<\/p>\n

In short, those things that distract us from the reality of the facts<\/em>.<\/p>\n

Now, it is another common belief that knowing one’s flaw is enough to overcome it.<\/p>\n

Well, no.
\nIt is certainly a necessary first step, but it is not enough.<\/p>\n

In fact, there are categories of cognitive biases that are called encapsulated<\/a>.<\/p>\n

They are our representations of reality<\/em> that not even knowledge of the facts makes us set aside.<\/p>\n

We know that they are biases, but we don’t care.<\/p>\n

An example above all? The 99 effect<\/em>.
\nThat is to say, those “9.99 price tags”.<\/p>\n

We all know that it is one of the oldest marketing trick in history. We all know that a penny from that “10” certainly won’t make us poorer.<\/p>\n

Yet, we continue to fall for it.
\nEven unconsciously.<\/p>\n

But the fact that it is “.99” makes us want to buy the item more than if it were a round figure.<\/p>\n

Got another one from the top of my mind (I think about food most of the time…): the mental connection between Vitamin C<\/em> and orange<\/em>.<\/p>\n

It is public knowledge that oranges contain vitamin C, but in a lower proportion than other foods such as kiwis, currants, spinach, peppers, strawberries (just to name a few).<\/p>\n

Yet, orange is the symbol of vitamin C. Every time we hear one word, the other automatically comes to mind.<\/p>\n

The supplement sachets containing Vitamin C are orange flavoured.
\nAnd try typing “Vitamin C<\/em>” into Google Images: a sparkling wave of orange color will come up.
\nIt’s no coincidence!<\/p>\n

However, I might be biased, but if you work in hospitality<\/em> or foodservice industry<\/em>, then I can provide you with the best services of content marketing<\/em> and\/or copywriting<\/em>.
\nJust DM me<\/a>![\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text text_larger=”no”][\/vc_column_text][vc_column_text text_larger=”no”]We all know what cognitive biases are. Very roughly: they are distortions that people implement in their evaluations<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4435","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.virdex.it\/en\/wp-json\/wp\/v2\/posts\/4435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.virdex.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.virdex.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.virdex.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.virdex.it\/en\/wp-json\/wp\/v2\/comments?post=4435"}],"version-history":[{"count":0,"href":"https:\/\/www.virdex.it\/en\/wp-json\/wp\/v2\/posts\/4435\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.virdex.it\/en\/wp-json\/wp\/v2\/media?parent=4435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.virdex.it\/en\/wp-json\/wp\/v2\/categories?post=4435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.virdex.it\/en\/wp-json\/wp\/v2\/tags?post=4435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}